Transfer students do not always melt because they lose interest. Sometimes, they disappear because the path forward becomes too complicated, overwhelming, or uncertain. From navigating credit evaluations and financial considerations to managing deadlines, institutional processes, and competing communications, transfer students often encounter a complex journey between admission and enrollment. Institutions frequently respond by sending more reminders and information, but more communication does not always create more clarity—or more confidence. This presentation explores transfer melt through the lens of connection.

Drawing from enrollment practice, research on student communication preferences, and strategies designed to support students navigating complex decisions, participants will examine how institutions can identify moments of uncertainty and disconnection throughout the transfer journey. Participants will explore practical approaches to simplifying communication, creating personalized outreach, building meaningful relationships, and helping students move from uncertainty to confidence. Rather than asking only why students disappear, this session invites institutions to consider where students may be losing connection—and what we can do before they do.